Glossary

The marketing process in which ads target users who have previously engaged with a website or social media platform but have yet to convert to a sale. Also known as retargeting or remarketing.

An overarching term that describes the tools and software advertisers use to reach audiences, and deliver and measure digital advertising campaigns.

A set of rules followed in calculations or other problem-solving operations.

Machines that are programmed with problem-solving skills that mimic human intelligence.

A private list of individuals, devices, and license plates flagged as potential threats due to their association with suspicious or unacceptable behavior.

Customer data compiled from multiple reliable sources, which helps create a more detailed and accurate customer profile than one developed from single source data.

The ability to target ads to people based on the device they're using.

The amount of time a user spends looking at a website or an advertisement.

Customer data that is collected and owned by a company using a data collection platform. The company can use this information (digital interactions, purchase history, behavior, preferences, etc.) to tailor ads, content, and experiences to an individual's interests.

European Union laws protect individuals' data and privacy within the EU. The regulations also apply to the monitoring and data collecting of EU subjects by processors outside the EU.

Special incentive programs that encourage repeat business by offering customers discounts and rewards for store/brand loyalty.

The coordinated gathering and analyzing of accurate, relevant, real-time information and intelligence that supports a security system's decision-making processes.

Also referred to as machine learning. Through "deep learning" (the process of computer programs creating algorithms based on vast quantities of unstructured data, such as text, images, and video), programs can automatically analyze and react to new data without human intervention.

A virtual space where users can work, shop, be entertained, or interact with others within a computer-generated environment.

A form of consent from users that acknowledges interest in a product or service and authorizes the third party to contact them with additional information.

Any advertising consumers see or engage with outside their homes, such as billboards, wallscapes, posters, and place-based media found within businesses or on buses or trucks. These formats cannot be skipped over, blocked, or even deleted.

Any information that uniquely identifies individuals from one another. It may include a person's name, physical or email address, phone number, date of birth, passport number, fingerprint, driver's license number, credit or debit card number, or social security number.

The habits that individuals — including suspects, persons of interest, crime victims, or those connected to any of the above — carry out daily.

Where and when a retail transaction occurs, typically at a checkout counter using a cash register or electronic POS terminal. The POS terminal can exist physically at a retail location or virtually as an online retail checkout point.

Relating to an owner or ownership.

Wireless devices and tags that use radio frequencies to identify and track product inventory, individuals, vehicles, access points, and more.

Self-awareness regarding where you are, where you should be, and whether something poses a health or safety threat.

Individuals or devices deemed to be acceptable or trustworthy.